Spend Analytics

NilakhInfotech Spend analytics solution gives visions to the procurements and spends across verticals through enterprise. No matter what is the size of an organization, industry sector, technology landscape, procurement process, most of organizations find difficult to get all of the necessary data in dashboard consistently organized to provide all of the spend and procurement analytics they need. NilakhInfotech Spend analytics solution supports operational procurement activities, classifying opportunities for savings.

CUSTOMER LOYALTY ANALYTICS

For any business its critically important to find the most profitable customers, and then reward them for their loyalty towards organization. NilakhInfotech analytical models, algorithms helporganization to formulate strategies to retain these loyal customers.

NilakhInfotech customer loyalty analytics service helps to determine loyal customer’s behaviour, buying patterns, their preferences, needs, opinions so that our analytics service result best possible options to answers multiple business problems

• • How and organization can build brand loyalty
• • What promotions and to whom should an organization target to avoid attrition and greater retention
• • Clear picture of customer segmentation

MARKETING MIX MODELING

A statistical analysis approach to estimate impact of various marketing activities

Leverage our Market Mix Modeling (MMM) and deep understanding of your industry to quantify the impact of several marketing inputs on sales or Market Share

In simpler words a marketing input with higher return on Investment (ROI) is more effective as a medium than a marketing input with a lower ROI.

Get statistical analytics approach to find answers to various business problem statements Like.

• • What return on investment (ROI) you are getting from your promotional activities?
• • What are your key business drivers (KBD)?
• • How two or more promotional channels behave when execute simultaneously?
• • How much optimum execution level should you do to achieve optimum ROI?

About Us

Our mission is to provide industry the best products, services and tools that enable our clients to achieve their goals without worrying about the technology and focusing on their primary business. We are focused on creating long-term relationships built on mutual growth, flexibility, safety and prosperity among our employees. We invest in innovation and knowledge development in our practice areas.

KNOWLEDGE and EXPERIENCE

Our success relies heavily on the unique skills that we employ every day, which are a synthesis of our collectively accrued knowledge of construction processes, project management methods, and the nuances of the markets in which we operate. The value of this knowledge is immeasurable, and much of it resides intrinsically within our employees. Therefore, we are ever committed to creating opportunities for cultivating and sharing knowledge amongst all individuals within our organization.

Our knowledge and experience in IT industry allow us to design the architecture in a way by using cloud computing and other methods to minimize the trouble of maintaining hardware in-house by the clients. This kind of approach helps keep the corporate environment clean and healthy.